Creative Pro Group executed the BYD exhibition at IAA Mobility 2025 in Munich, positioning the brand’s latest new-energy vehicles in a high-traffic area of the Motor Show and Technology Exhibition to maximize visibility and engagement.
We created a premium showcase environment where visitors, media, industry professionals, and potential customers could experience the vehicles up close, interact in dedicated hospitality zones, and register for test drives. The stand combined clean and confident vehicle presentation with a large-scale LED screen, dynamic visual content, and thoughtfully designed hospitality areas that encouraged both exploration and meaningful conversations.
The activation highlighted BYD’s advanced EV and plug-in hybrid technology, strengthening direct brand contact and reinforcing its positioning as a leader in innovative mobility. The result was increased media exposure, high-quality business leads, valuable partner interactions, and strong support for BYD’s continued growth in the European market.