When BYD became official sponsor of the UEFA European Under-21 Championship 2025, Creative Pro supported BYD in activating its partnership across multiple host cities in Slovakia, delivering targeted, multi-location brand experiences designed to engage a young, future-focused audience. We designed and built BYD Commercial Display Zones in Bratislava, Trnava, and Košice.
Each location allowed visitors to explore BYD’s electric vehicles up close, supported by professional representatives from the official BYD dealer network, alongside trained hostesses ensuring a seamless visitor experience.
The activation concept was intentionally designed to be simple, accessible, and high-conversion-oriented:
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Visitors only needed to follow BYD’s social media channels to receive a BYD-branded gift bag plus popcorn or coffee.
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The refreshments were powered directly from the vehicle using BYD’s innovative Vehicle-to-Load (V2L)technology — demonstrating real-life EV functionality in a tangible and memorable way.
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Guests could register for future test drives and personal consultations, turning engagement into measurable sales opportunities.
As a result, the campaign successfully:
- – Positioned BYD as a leader in innovative EV technology
- – Generated high-quality, sales-ready leads
- – Increased showroom visits and conversion rates
- – Delivered strong brand visibility during a record-viewing tournament
- – Strengthened BYD’s presence in the Slovak market
Beyond sponsorship: In addition to the championship activation, we supported BYD in launching the new BYD Seal 5 DM-i in Slovakia — leveraging the momentum of the tournament to amplify awareness and accelerate market entry.