For Garnier, we brought together strong brand heritage and a clear sustainability focus to engage audiences while promoting eco-friendly initiatives.
We delivered a fully integrated 360° campaign spanning live events, social media, OOH, radio, e-mail marketing, in-store activations with Rossmann, and strategic influencer partnerships. Each touchpoint was designed to educate, inspire participation, and reinforce Garnier’s commitment to greener beauty.
The impact was both measurable and meaningful:
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130 hours of activation
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2,472 skin tests
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3,300 experiments conducted
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550 workshops hosted
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41,802 product testers
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2.2M views
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32.7K engagements
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76% campaign reach
The campaign successfully strengthened Garnier’s positioning as a responsible, consumer-friendly brand, proving that sustainability and high-performance beauty can go hand in hand.